Vehicle Interior Detection (0)

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Overview

The Vehicle Interior Detection project was a company-affiliated initiative designed to explore innovative ways to enhance the company’s application and services by integrating advanced artificial intelligence (AI) systems. The primary objective of this project was to simplify and improve the user experience through the application of AI-driven solutions. The scope of the project is systematically divided into the following key sections:

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1. About the company
   1. Company Business Model
   2. About the app & service
2. Proof of Concept
   1. The Intention of the Project
   2. Problem Objective
3. Data
   1. Data Augmentation
4. Model
   1. Open set recognition approach
   2. Image classification approach
5. Implementation and the Expected Effect
6. Improvements

About the company

Picture from https://www.socar.kr/

Socar Inc., founded in 2011, is South Korea's leading car-sharing and mobility service provider. Headquartered in Jeju-si, the company has significantly contributed to transforming the country’s transportation landscape by offering accessible, affordable, and environmentally friendly alternatives to car ownership. Socar’s mission is to redefine urban mobility by providing convenient and innovative solutions that cater to modern consumer needs. Its services allow users to rent vehicles easily and efficiently through digital platforms, eliminating the hassles associated with traditional car rental services.

 

Socar has grown rapidly since its inception and has become a household name in South Korea. Its success can be attributed to its forward-thinking approach to mobility, combining technology, customer-centricity, and sustainability. The company has expanded its footprint nationwide, covering major cities and suburban areas through strategically placed "Socar Zones." These designated parking areas make it easy for customers to access and return vehicles, ensuring a seamless user experience.

 

In its journey toward becoming a holistic mobility platform, Socar has continually innovated and diversified its service portfolio. The company introduced options such as longer-term rentals and corporate mobility services to address various market segments and adapt to changing consumer behaviors. Furthermore, Socar’s commitment to digital transformation and data-driven insights has played a pivotal role in optimizing its operations and maintaining its competitive edge in the fast-evolving mobility industry.

 

Socar’s impact extends beyond its operational success. It has also played an instrumental role in promoting sustainability by encouraging shared vehicle usage and reducing reliance on private car ownership. This not only helps alleviate urban congestion but also contributes to reducing carbon emissions. The company’s dedication to environmental responsibility aligns with broader global trends toward greener transportation solutions.

 

As part of its growth strategy, Socar went public in 2022, becoming the first South Korean mobility company to be listed on the stock exchange. This move underscored the company’s financial stability and ambition for future expansion. With its proven track record, innovative solutions, and vision for the future, Socar continues to lead the charge in reshaping urban mobility in South Korea and beyond.

Company Business Model

From https://www.socarcorp.kr/about

Socar operates on a station-based car-sharing model, where vehicles are picked up and returned to designated parking spots called "Socar Zones." This model leverages a robust network of over 5,000 Socar Zones across South Korea, ensuring accessibility for customers in urban centers as well as suburban areas. The station-based system allows the company to efficiently manage its fleet while offering flexibility and convenience to users. Customers can rent vehicles for as short as 10 minutes or as long as several days, accommodating various needs from quick errands to road trips.

 

The company's business model focuses on minimizing ownership burdens for users. It provides a cost-effective alternative to car ownership by eliminating expenses like insurance, maintenance, and parking fees. This approach not only appeals to budget-conscious individuals but also aligns with shifting societal trends toward shared and subscription-based services.

 

Socar has also diversified its offerings to include tailored services for specific customer segments. For example, the Socar Plan is a monthly car-sharing service that allows users to rent a vehicle for up to 36 months without the long-term commitment of leasing or ownership. Similarly, Socar Business caters to corporate clients by offering flexible mobility solutions that reduce the costs and administrative burdens of maintaining a dedicated fleet. These innovative options reflect Socar’s ability to adapt its business model to meet evolving market demands.

 

In addition to its core car-sharing service, Socar has been actively exploring synergies in the broader mobility ecosystem. It has integrated technologies like real-time tracking, automated keyless entry, and AI-based recommendations to enhance user convenience and operational efficiency. The company also leverages user data to optimize vehicle deployment, ensuring availability where demand is highest.

 

Socar’s station-based model not only benefits customers but also supports sustainable urban mobility. By encouraging shared vehicle usage, it reduces the total number of cars on the road, easing traffic congestion and lowering carbon emissions. The company's commitment to sustainability is central to its value proposition, resonating with environmentally conscious consumers.

 

Socar’s innovative business model and adaptability have enabled it to maintain a competitive edge in South Korea’s growing mobility market. Its focus on customer needs, operational efficiency, and sustainability positions it as a pioneer in the shift toward shared and smart transportation solutions.

App & Services

Picture from https://www.socar.kr/

Socar’s mobile application is the cornerstone of its service ecosystem, enabling users to seamlessly book, manage, and access vehicles. The app’s intuitive design and robust functionality make it a vital tool for providing a user-friendly and efficient car-sharing experience. With the app, users can search for nearby vehicles, select from a diverse range of options, and complete the booking process in just a few taps.

 

One of the standout features of the Socar app is its keyless entry system, which allows users to unlock and start vehicles using their smartphones. This eliminates the need for physical keys, streamlining the pickup and drop-off process. The app also supports real-time vehicle tracking, enabling users to monitor the location and availability of vehicles, which further enhances convenience.

 

Socar Zones are integrated into the app, displaying over 5,000 designated parking areas across the country. These zones are strategically placed to ensure easy access and enable users to pick up or return vehicles at their convenience. The app’s mapping feature helps users locate these zones quickly, improving the overall rental experience.

 

The app provides flexibility through customizable booking options. Users can choose rental durations ranging from 10 minutes to several days, and the pricing is calculated based on usage time and distance traveled. Additionally, features like fuel payment integration allow users to refuel vehicles during their rental period and settle the charges directly within the app, simplifying the process further.

 

In recent years, Socar has integrated advanced technologies into its app to improve service quality. For instance, artificial intelligence is used to provide personalized recommendations for vehicle selection and trip planning based on user preferences and past behavior. The app also incorporates machine learning algorithms to predict demand patterns, ensuring optimal vehicle availability at key locations.

 

Socar has also ventured into the parking ecosystem by acquiring Modu Company, a leading online parking platform in South Korea. This acquisition has allowed Socar to integrate parking reservation services into its app, creating a more comprehensive mobility experience for its users. The goal is to transform the app into a “mobility super-app” that caters to all transportation-related needs, from car-sharing to parking and beyond.

 

To enhance customer satisfaction, the app includes features such as 24/7 customer support, real-time notifications, and detailed trip history. Socar has continually refined its app interface to make it more accessible, ensuring that both tech-savvy and less experienced users can navigate it with ease.

 

Socar’s commitment to app-based innovation underscores its vision of providing seamless and integrated mobility solutions. By focusing on user convenience and leveraging cutting-edge technology, the company has set a benchmark for app-driven car-sharing services in South Korea and the global market.

References

1. Socar Inc. "Company Overview." Accessed January 14, 2023. https://www.socar.kr.
2. Finance Yahoo. "Socar Company Profile." Accessed January 14, 2023. https://finance.yahoo.com/quote/403550.KS/profile.
3. Seoulz. "Socar: The Top Car-Sharing Platform in Korea." Accessed January 14, 2023. https://www.seoulz.com.
4. Stay14. "Socar Plan and Socar Business Services." Accessed January 14, 2023. https://stay14.com/socar.
5. Ked Global. "Socar Launches Car-Sharing Service Powered by Generative AI." Accessed January 14, 2023. https://www.kedglobal.com/artificial-intelligence/newsView/ked202311030014.
6. KoreaTechDesk. "Socar’s Super App Strategy: Acquisition of Modu Company." Accessed January 14, 2023. https://www.koreatechdesk.com/socars-super-app-strategy-step-acquires-100-stake-in-everyones-parking-lot/.
7. Modu Company. "Parking Reservation Integration by Socar." Accessed January 14, 2023. https://www.modu.com.
8. Various sources. "Socar’s Expansion of Services and AI-Driven App Integration, 2022–2023."