728x90 반응형 마케팅3 RFM (Recency, Frequency, Monetary) ▤ 목차Understanding RFM Analysis: The Cornerstone of Customer SegmentationIn the fast-paced world of business and marketing, understanding your customers’ behavior is pivotal for crafting strategies that drive engagement and maximize revenue. RFM analysis—a proven customer segmentation method based on Recency, Frequency, and Monetary value—offers a data-driven approach to identifying high-value cu.. 2025. 1. 24. Marketing Strategy Proposal with Instacart Data Analysis (1) ▤ 목차DataThe dataset provided consisted of six interconnected tables, each containing crucial information about orders, products, customers, and other related attributes. To better understand the relationships within the data, an Entity-Relationship Diagram (ERD) was created, which highlighted the unique and foreign key relationships between the tables. For example, order_id was identified as the.. 2025. 1. 15. Marketing Strategy Proposal with Instacart Data Analysis (0) ▤ 목차OverviewThis report provides a comprehensive analysis of customer behavior and purchasing patterns within a specific e-commerce platform. The primary objective was to analyze customer data, identify high-value customers (VIPs), and develop strategies to increase revenue through targeted promotions and improved product offerings. Key findings include the identification of VIPs who significant.. 2024. 12. 23. 이전 1 다음 728x90 반응형
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